Top VIP Venues During SXSW 2026 & How to Arrive Like a Celebrity

SXSW 2026 is the 40th edition of one of the world's most influential cultural festivals — and it has never been more deliberately, unapologetically cinematic. Film industry royalty walks the Paramount Theatre's Congress Avenue sidewalk while the cameras roll. Tech visionaries descend on cedar-lined patios at the Fast Company Grill while executives from the largest companies in the world are seated ten feet away. Platinum badge holders in black SUVs pull up to Auditorium Shores as Christina Aguilera takes the stage for a crowd of exactly one thousand people.

The moment of arrival matters at SXSW. It always has. But in 2026 — with 450 brands activating across downtown Austin, celebrity keynotes from the likes of Steven Spielberg, Michelle Obama, Jamie Lee Curtis, and Larry David, and a decentralized festival geography that spreads the most exclusive events across a dozen distinct Austin addresses — the logistical craft of getting to the right venue at the right moment, in the right vehicle, has become a skill set all its own.1

This is your guide to the fifteen most important VIP venues during SXSW 2026: what each one is, who attends, what makes it exclusive, and exactly how a luxury chauffeur service transforms arrival at each address from logistical exercise into genuine entrance.

Why Arrival Matters at SXSW

At most events, how you arrive is an afterthought. At SXSW, it is the opening frame of every interaction you have inside the venue. The entertainment executive who steps out of a black SUV in front of the Paramount Theatre's red carpet is seen by the photographers, the publicists, the festival staff, and the other industry professionals standing in that same line. The attendee who circles the block for twenty-two minutes looking for parking, then walks six blocks in the Texas March heat — that person arrives differently.

This is not vanity. It is branding. At a festival where perception shapes opportunity and first impressions precede every conversation, the vehicle you step out of is the first signal you send about who you are and how seriously you take the week.

A pre-booked luxury chauffeur — staged at the venue entrance, holding the door, departing on your schedule — is the arrival mechanism that matches the caliber of the events described in this guide.

Part I: The Red Carpet Circuit — Film & TV Premiere Venues

1. The Paramount Theatre (713 Congress Ave) — SXSW's Most Iconic Address

Capacity: 1,100 seats
Shuttle Stop: Paramount Theater (official SXSW shuttle)
Badge Access: Film & TV, Platinum
Character: Historic glamour, Austin's most photographed festival moment

The Paramount Theatre is the undisputed crown jewel of SXSW's Film & TV Festival. Built in 1915, it is one of the oldest continuously operating theaters in Texas — a vaudeville house turned cinema palace turned premier film festival venue, with an ornate interior and a Congress Avenue facade that has accommodated the arrivals of filmmakers, actors, and cultural figures for over a century.2

In 2025, the Paramount hosted the world premiere of Holland featuring Nicole Kidman, the SXSW debut of The Accountant 2 with Ben Affleck and Jon Bernthal, and a series of headliner premieres that drew the full attention of Austin's festival-week press corps.3 In 2026, the 33rd Film & TV Festival delivers 58 feature films including 49 world premieres, with the Paramount serving as the primary venue for the highest-profile Headliner screenings, Opening Night, and the Film & TV Awards ceremony on March 18.3

The Congress Avenue approach to the Paramount is SXSW's defining visual — the width of the avenue, the historic marquee, the festival banners, and the queue of industry professionals and press that forms an hour before major premieres. The venue itself has a bag size limit (no bags over 14" x 12" x 6"), which means arriving without luggage overhead is not just elegant — it is practical.4

The chauffeur arrival: The Paramount's official shuttle stop is immediately adjacent. A private vehicle staged on Congress Avenue south of the theater — dropping directly at the entrance, free of the shuttle queue — is the clean, unhurried version of the most photographed arrival address in Austin.

2. The Fairmont Austin (101 Red River St) — Film & TV Opening and Wrap Parties

Capacity: Palm Court outdoor venue
Badge Access: Film & TV, Platinum
Character: Luxury hotel, black-tie caliber, industry inner circle

The Fairmont Austin serves as the host hotel for SXSW's Film & TV Festival parties — including the Film & TV Opening Party on March 12 from 10 PM to 1 AM and the central venue for the festival's most intimate VIP gatherings throughout the week.5 In prior years, the Fairmont's Palm Court and ballrooms have hosted the kinds of conversations that determine which independent films find distributors and which television projects get ordered to series.

The hotel also hosts the XR Experience from March 15–17 in the Congressional Ballroom — seventeen spatial computing and mixed reality projects in competition, including the world premiere of an MIT Open Documentary Lab AR project built into Austin's own urban geography.6

The Fairmont is the address at SXSW where the festival's business happens after midnight. Distribution executives, streaming platform representatives, talent agencies, and publicists rotate through the hotel bar and private suites across the full seven days. A private room or standing invitation to a brand-sponsored evening here is the festival's highest social currency.

The chauffeur arrival: The Fairmont's Red River Street entrance sits four blocks from the Paramount Theatre and two blocks from Clive Bar's Rainey Street corridor. A single evening vehicle moving between the Paramount premiere, the Fairmont Opening Party, and a 1 AM Rainey Street reception needs a driver who knows all three addresses and whose route is not blocked by the Red River Street closure running between East 10th and East 5th during festival evenings.

3. ZACH Theatre (202 S Lamar Blvd) — Intimate Premieres, Wrap Party Venue

Capacity: 420 seats
Shuttle Stop: Zach Theatre
Badge Access: Film & TV, Platinum
Character: South Austin sophistication, film community gathering point

ZACH Theatre on South Lamar hosts the Film & TV Festival's mid-tier premieres and serves as the venue for the Film & TV Wrap Party on March 18 from 10 PM to 1 AM — the closing celebration of the festival's film program, attended by filmmakers, distributors, press, and industry professionals who have been in screenings all week.3

ZACH's 420-seat capacity makes it the most intimate of the major SXSW Film venues — the right size for the industry screenings where post-film conversation in the lobby carries genuine professional weight. A film that premieres at ZACH is seen by 420 people, the majority of whom are industry professionals with the authority to affect the film's trajectory.

The chauffeur arrival: ZACH Theatre sits 1.2 miles south of the Paramount on South Lamar — a route that crosses Lady Bird Lake and passes through the Congress Avenue Bridge area. During festival week, this distance requires a vehicle; the SXSW shuttle covers the route, but the shuttle does not hold position for a 10 PM pickup from the Wrap Party.

4. Alamo Lamar (1120 S Lamar Blvd) — The Midnighter Experience

Capacity: Nine screens ranging from 43 to 167 seats
Shuttle Stop: Alamo Lamar
Badge Access: Film & TV, Platinum, limited General Admission
Character: Cult cinema, late-night film culture, food-and-drink integrated screening

Alamo Lamar is the SXSW Midnight programming home — the venue where the festival's horror selections, genre films, and unconventional choices screen for audiences that begin queuing at 10:30 PM and stay until 1:30 AM or later.4 The Alamo Drafthouse experience integrates full restaurant service into the screening environment, making it Austin's most distinctly experiential cinema venue.

In 2026, the Midnight section features Drag (starring Lizzy Caplan and John Stamos), Imposters (Jessica Rothe), and Japanese horror entry Never After Dark — the kinds of films that generate the most social energy of any SXSW programming category and attract the most passionate, genre-literate audiences in the festival.3

Free parking exists at Alamo Lamar's garage but fills quickly during festival hours.4 The post-midnight South Lamar rideshare environment is the most surge-affected window of the entire festival week.

Part II: The Platinum Circuit — Exclusive-Access Events

5. Auditorium Shores — Coca-Cola Sips & Sounds (March 13–14)

Location: Auditorium Shores, Lady Bird Lake waterfront
Access: Platinum badge only — maximum 1,000 holders per day
Character: Stadium-scale concert in an intimate setting, the festival's most exclusive ticketed experience

Coca-Cola Sips & Sounds is the most in-demand Platinum-exclusive perk of SXSW 2026. Staged at Auditorium Shores — the waterfront amphitheater on Lady Bird Lake's south bank, with the Austin skyline as its backdrop — the two-night concert event features a confirmed lineup of Christina Aguilera, Major Lazer Soundsystem, Calvin Harris, and Foster the People, with capacity limited to 1,000 Platinum badge holders each evening on March 13 and 14.5

No other badge grants access. No add-on wristband, no General Admission ticket, no walk-up line. This is the festival's clearest example of pure scarcity access — a headliner concert with a capacity constraint that makes every theater in Austin look like a stadium comparison.5

Auditorium Shores sits at the intersection of West Riverside Drive and South First Street — south of Lady Bird Lake, a fifteen-minute drive from the downtown hotel cluster during festival evening traffic, and outside the official SXSW shuttle's standard route. Getting to and from Auditorium Shores after a 9 PM headliner set — while 1,000 other Platinum holders are attempting the same exit simultaneously — is the kind of late-night logistics problem that a pre-staged chauffeur solves in minutes and a rideshare app cannot.

The chauffeur arrival: A private vehicle positioned at the Auditorium Shores access point before the show ends — bypassing the rideshare surge entirely — is the only way to leave Sips & Sounds and arrive at the evening's next event on schedule.

6. ACL Live at the Moody Theater (310 W Willie Nelson Blvd) — Rolling Stone's Future of Music

Capacity: 2,750
Character: Austin's premier concert theater, Rolling Stone's flagship SXSW stage

ACL Live at the Moody Theater is Austin's most prestigious dedicated music venue — a 2,750-capacity concert hall named for Austin City Limits, the longest-running American music television program. During SXSW 2026, ACL Live hosts Rolling Stone's Future of Music showcase, anchored by Lola Young headlining on March 12 — the festival's official opening night.78

ACL Live also hosts the exclusive Dropout Improv performance available only to 300 Platinum badge holders through the festival's reservation system — the most capacity-restricted single Platinum perk of the entire week.5

The venue's position along West Willie Nelson Boulevard — steps from the Seaholm District's restaurant and bar corridor — makes it a natural anchor point for an evening that begins with a dinner nearby and ends with late-night drinks in the Warehouse District.

Part III: The Influence Circuit — Brand and Industry VIP Venues

7. Fast Company Grill at Cedar Door (201 Brazos St) — March 13–16

Hours: Daytime programming with evening parties
Access: Open registration; VIP access for Fast Company Premium subscribers
Character: Business media's premier SXSW activation, CEO-level networking in an outdoor setting

The Fast Company Grill returns to Cedar Door Patio Bar & Grill at 201 Brazos Street from March 13 through 16, hosting four days of programming with the CEOs of Yahoo, Rivian, Roku, and PepsiCo, along with founders of Ben & Jerry's and other high-profile brands.9

Cedar Door is an Austin classic — an open-air patio bar that has occupied the same location on Brazos Street for decades, beloved by locals for its casual, genuinely Texan atmosphere. During SXSW, the Fast Company Grill transforms it into the most consistently attended executive networking venue in the festival's Innovation programming orbit.

On the evening of March 15, the Grill extends to an exclusive after-party at Tecovas — featuring complimentary cocktails, custom hat shaping, and live music from country singer Cory Cross. Fast Company Premium subscribers receive priority access through the insider line, daily raffle entry, and subscriber-only cocktail service throughout the four-day run.9

The chauffeur advantage: Cedar Door at 201 Brazos Street is one block from the Innovation Clubhouse at Brazos Hall and two blocks from the JW Marriott — perfectly positioned in the daytime conference cluster. An evening chauffeur who moves a group from the Fast Company Grill Tecovas after-party to a 10 PM Rainey Street reception and a midnight music showcase is the connective tissue between three distinct festival social spheres.

8. The Paramount+ Lodge at Clive Bar (609 Davis St, Rainey Street) — Full Festival Week

Access: Open to visitors, enhanced experience for badge holders
Character: Fourth consecutive year, immersive brand experience, industry-adjacent Rainey Street nightlife

The Paramount+ Lodge at Clive Bar returns for its fourth consecutive year on Rainey Street — the entertainment streaming platform's signature SXSW activation, transforming Clive Bar into an immersive brand experience that engages with the worlds of its most popular series and live sports programming.10

Clive Bar itself is one of Rainey Street's most distinctive venues — a spacious, two-story bar with covered and open-air patio space, a sophisticated cocktail program, and the kind of relaxed, industry-adjacent energy that characterizes the best of Austin's bungalow-bar district. During SXSW, the Paramount+ Lodge transforms it into the entertainment industry's most consistent evening gathering point on Rainey Street.

The Rainey Street corridor — where Clive Bar, Emmer & Rye, Banger's, and Half Step all operate within a two-block stretch — functions as a single extended social venue during SXSW evenings, with foot traffic flowing between properties from 6 PM through last call at 2 AM.

9. Capital Factory House — March 12–17

Location: Near the Innovation Clubhouse at Brazos Hall
Access: Invite/RSVP-based for startup founders and investors
Character: Austin's premier startup ecosystem hub, five-day VC networking marathon

Capital Factory House runs for five consecutive days during SXSW 2026 as the festival's primary gathering point for the startup and venture capital community. Capital Factory, Austin's most influential startup accelerator and investor network, hosts a continuous program of VC brunches, founder meetups, panel conversations, and the standing Backstage Lounge — the informal professional network that produces more Austin-area deal flow per square foot than perhaps any other venue in the state.6

For Innovation badge holders and Platinum attendees attending SXSW specifically for the startup ecosystem — SXSW Pitch alumni companies have collectively raised over $22 billion, with an 80-plus percent alumni funding rate — Capital Factory House is the after-hours address that extends every morning's formal programming into genuine relationship territory.6

10. Sam's Club Creator Lounge (Marriott Downtown, 3rd Floor) — March 13–15

Access: Platinum and Innovation badge holders only
Character: New for 2026, retro-futuristic creator economy hub

Brand new for SXSW 2026, the Sam's Club Creator Lounge occupies the third floor of the Marriott Downtown from March 13 through 15, offering Platinum and Innovation badge holders a dedicated creative workspace with a retro-futuristic aesthetic.10 Positioned within the Innovation Conference hotel cluster, the Creator Lounge represents the content creator economy's growing integration into SXSW's corporate activation footprint.

11. German Haus at Speakeasy (412 Congress Ave) — March 12–16

Access: Curated networking, RSVP-based
Character: International business networking, roundtables, music performances, European innovation showcase

The German Haus at Austin's Speakeasy (412 Congress Avenue) returns as SXSW's flagship international business networking venue — a five-day program of roundtables, presentations, and live music performances connecting German innovation ecosystem representatives with SXSW's global attendee base.10

Speakeasy's Congress Avenue location — a subterranean multi-level venue with a rooftop stage, a dedicated jazz bar, and one of Austin's most atmospheric interior spaces — makes it one of SXSW's most distinctive venue choices. The German Haus is the international attendee circuit's equivalent of Capital Factory House: invite-curated, professionally focused, and reliably well-attended by the European business community in Austin for SXSW week.

12. São Paulo House (3rd & Congress) — March 14–17

Access: Open registration, culturally curated
Character: International creative hub, live music and immersive experiences by night

São Paulo House occupies a Congress Avenue address from March 14 through 17, operating as a full-day and evening cultural activation that brings Brazilian creative industry representatives, artists, and business leaders into direct conversation with the SXSW global attendee network.10 By evening, the house transforms into a live music and performance venue — one of SXSW's most genuinely international social spaces and an anchor of the Congress Avenue corridor's festival-week identity.

Part III: The Music Nightlife Circuit — Where the Industry Parties After Midnight

13. Stubb's Amphitheater (801 Red River St) — Music Opening Party & Showcases

Capacity: 2,500+ outdoor amphitheater
Badge Access: Music, Platinum
Character: Austin's most beloved outdoor music venue, SXSW Music Opening Night host

Stubb's is SXSW's spiritual home for live music in the Red River Cultural District. The 2,500-capacity outdoor amphitheater — set against a limestone cliff wall with the Austin skyline visible on clear nights — hosts the SXSW Music Opening Party on March 12 from 8 PM to midnight, featuring The All-American Rejects performing for Music and Platinum badge holders.711

Stubb's is also an active showcase venue throughout the full seven-night music program — one of the highest-profile outdoor stages in the Red River corridor and the venue most often cited by SXSW veterans as the music festival's defining visual experience. The amphitheater's limestone walls, the Texas sky overhead, and the crowd of several thousand industry professionals and music lovers create the specific atmosphere that no arena show can replicate.

14. Mohawk (912 Red River St) — The Red River District's Flagship Multi-Stage Club

Character: Two indoor stages, outdoor stage, premier booking, Red River's architectural anchor

Mohawk is the architectural centerpiece of Austin's Red River Cultural District — a multi-stage venue with an indoor main room, a smaller indoor stage, and one of the most active outdoor performance spaces on Red River Street. During SXSW, Mohawk operates as one of the festival's highest-profile music showcase venues, booking acts across all genres through all seven nights of the Music Festival.2

The Red River District, which also includes Stubb's, Antone's, Continental Club, Swan Dive, Hotel Vegas, Cheer Up Charlies, and Come and Take It Live, constitutes SXSW's most concentrated music corridor — a stretch of Red River Street between East 5th and East 10th that is entirely closed to vehicular traffic during festival evenings and becomes one of the most exhilarating pedestrian environments in American festival culture.7

15. Antone's (305 E 5th St) — Austin's Legendary Blues and Roots Music Venue

Character: Austin institution, intimate capacity, industry credibility

Antone's is Austin's most historically significant blues and roots music club — the venue that defines Austin's musical heritage more directly than almost any other address in the city and that SXSW's Music Conference has used as a flagship showcase venue across multiple decades.2 Its smaller capacity and deeply curated booking make an Antone's showcase one of the most coveted slots in the Music Festival's entire program.

For music industry professionals — labels, managers, agents, music journalists, and streaming platform curators — an evening at Antone's is where career-making conversations happen in close proximity to career-making performances.

How to Build Your VIP Evening: The Celebrity Arrival Playbook

The SXSW 2026 VIP circuit runs across three distinct geographic zones, each with its own social character and its own venue cluster. Understanding the geography is the precondition for a seamless evening.

Zone One — Congress Avenue & Surrounding Blocks: The Paramount Theatre (713 Congress), the State Theatre (719 Congress), the Film & TV Clubhouse (800 Congress), São Paulo House (3rd & Congress), German Haus at Speakeasy (412 Congress), and the Redbreast Whiskey Activation (across from Paramount). This is the festival's most visually prominent corridor — the address that says "SXSW Film industry" to every photographer and publicist positioned on Congress Avenue during premiere hours.

Zone Two — Rainey Street & Fairmont: Clive Bar / Paramount+ Lodge (609 Davis St), the Fairmont Austin (101 Red River St), Emmer & Rye (51 Rainey St), Banger's (79 Rainey St), and Half Step (75½ Rainey St). This is the evening's transitional zone — where the post-premiere conversation continues in a more relaxed, bungalow-bar setting with the industry professionals who prefer depth over spectacle.

Zone Three — Red River Cultural District & ACL Live: Stubb's (801 Red River), Mohawk (912 Red River), Antone's (305 E 5th St), and ACL Live (310 W Willie Nelson Blvd). This is the music industry's nighttime home — louder, later, and governed entirely by the quality of whoever is performing when you walk through the door.

A typical VIP evening for a Platinum badge holder on March 13 — the festival's first full operational day — might move through all three zones:

  • 6:00 PM: Premiere screening at the Paramount Theatre (Zone One)
  • 8:30 PM: German Haus Speakeasy reception for international networking (Zone One)
  • 9:30 PM: Paramount+ Lodge at Clive Bar (Zone Two)
  • 11:00 PM: Stubb's Red River showcase (Zone Three)
  • 12:30 AM: Mohawk late-night set (Zone Three)

That itinerary covers approximately 2.5 miles of Austin geography across five venues over six hours — with three of those venues in areas where road closures are in effect during festival evenings. Walking is viable between some of these stops. But the Paramount-to-Clive Bar transition and the Fairmont-to-Stubb's move both require a vehicle during the hours when festival crowds are thickest.

A private chauffeur with this full itinerary loaded — staging outside the Paramount at 8:15 PM, positioned on Davis Street at 9:15 PM, and waiting outside Mohawk at 12:30 AM — is the logistical architecture that makes the full VIP circuit not just possible but effortless.

The Arrival as Statement: What Celebrity Transportation Actually Communicates

In the entertainment, technology, and business communities that converge at SXSW, the manner of arrival is a social signal — subtle but unmistakable. The production executive who steps out of a black SUV in front of the Paramount five minutes before the premiere begins is there on schedule and in command of the evening. The founders who arrive at Capital Factory House in a Sprinter van they booked for the team's full week signal that they planned the week to a professional standard. The influencer whose vehicle is waiting when the Clive Bar closes at 1:30 AM never has to stand on the sidewalk doing what everyone else is doing.

None of this requires extravagance. It requires planning. It requires booking early — before the week begins, before the professional vehicle inventory depletes, and before the premium drivers are fully committed to other clients who planned ahead.

Luxury limo and chauffeur service for SXSW 2026 is the infrastructure behind the arrival that everyone at these venues notices and that nobody who executes it needs to explain.

Frequently Asked Questions: SXSW 2026 VIP Venues and Celebrity Transportation

Q: What are the most exclusive venues at SXSW 2026? The most access-restricted VIP venues at SXSW 2026 are the Coca-Cola Sips & Sounds at Auditorium Shores (Platinum badge only, 1,000 holders maximum per night), the Dropout Improv at ACL Live (300 Platinum holders only), and the Film & TV Opening Party and Wrap Party at the Fairmont and ZACH Theatre (Film & TV and Platinum badge holders). The Fast Company Grill at Cedar Door and Capital Factory House are the most exclusive badge-adjacent networking venues for the business and innovation community.

Q: How do celebrities arrive at SXSW 2026 premieres? A-list talent attending SXSW film premieres typically arrives via pre-booked private vehicles — black SUVs or luxury sedans — arranged by studio publicists or talent agencies. The Paramount Theatre on Congress Avenue has a sidewalk approach that functions as the festival's primary red carpet zone during Headliner premiere evenings. Private vehicles stage along Congress Avenue south of the theater and allow cast and talent to exit directly onto the sidewalk without navigating the festival crowd.

Q: Which SXSW 2026 music venues are the most prestigious? ACL Live at the Moody Theater (Rolling Stone's Future of Music, 2,750 capacity), Stubb's Amphitheater (SXSW Music Opening Party, 2,500-plus capacity), and Mohawk (Red River's premier multi-stage club) are consistently ranked among the most prestigious music venues in the SXSW program. For intimate industry prestige, Antone's (Austin's most historically significant blues venue) commands the deepest professional respect within the music industry community.

Q: Can I book a luxury chauffeur for the full SXSW VIP circuit? Yes. A professional luxury chauffeur service can be booked for single evenings, full days, or the entire festival week. For the VIP circuit described in this article — covering the Paramount, Rainey Street, Auditorium Shores, and the Red River District across multiple evenings — a weekly booking with a consistent driver who knows your full itinerary is the most efficient and most professionally polished approach. Book now: festival-week inventory fills weeks in advance of March 12.

Citations and Sources

Part of our SXSW 2026 VIP Travel Series. Continue reading:

Related Articles:

  • SXSW 2026 Badge Types Explained — And the Transportation Strategy That Goes With Each One
  • SXSW 2026 Networking & After-Parties — Where You'll Need a Limo
  • SXSW 2026 Film & TV Festival Red Carpet Guide — VIP Transportation to Every Premiere
  • SXSW 2026 Safety & Travel Logistics — Hassle-Free Limo Service Solutions

Footnotes

  1. "South by Southwest — History and Venues." Wikipedia. https://en.wikipedia.org/wiki/South_by_Southwest ↩

  2. "Austin Events and Nightlife Guide 2026." Ticket Fairy. https://www.ticketfairy.com/events-in-austin ↩ ↩2 ↩3

  3. "Film & TV Festival & Conference 2026." SXSW Official Website. https://sxsw.com/festivals/film-tv-festival/ ↩ ↩2 ↩3 ↩4

  4. "SXSW Film & TV Festival Venues 2026." SXSW Official Website. https://sxsw.com/festivals/film/venues/ ↩ ↩2 ↩3

  5. "SXSW 2026 Platinum Badge Benefits Guide." SXSW Official Website. https://sxsw.com/badges/platinum-badge/ ↩ ↩2 ↩3 ↩4

  6. "SXSW 2026 Guide for Founders, Investors, and Ecosystem Builders." seobrien.com, 2026. https://seobrien.com/sxsw-2026-guide ↩ ↩2 ↩3

  7. "Music Festival & Conference 2026." SXSW Official Website. https://sxsw.com/festivals/music-festival/ ↩ ↩2 ↩3

  8. "SXSW Music Festival 2026 Lineup." Success Knocks, 2026. https://successknocks.com/sxsw-music-festival-2026-lineup-discover-the/ ↩

  9. "Fast Company Grill Returns to SXSW 2026 Featuring CEOs of Yahoo, Rivian, Roku, and PepsiCo." Globe Newswire, February 26, 2026. https://www.globenewswire.com/news-release/2026/02/26/3245942/0/en/Fast-Company-Grill-Returns-to-SXSW-Featuring-CEOs-of-Yahoo-Rivian-Roku-PepsiCo-and-Founders-of-Ben-Jerry-s-Goodles-and-More.html ↩ ↩2

  10. "SXSW 2026 Activations and Custom Events." SXSW Official Website. https://sxsw.com/sxsw-2026-activations-and-custom-events/ ↩ ↩2 ↩3 ↩4

  11. "Everything You Need to Know About SXSW 2026 Right Now." SXSW Official Website. https://sxsw.com/news/2025/everything-you-need-to-know-about-sxsw-2026-right-now/ ↩